Overview
Established in China in 1968, over the years Midea has grown from what was once a local workshop into a leading consumer appliances and air conditioning systems manufacturer, with operations all over the world. With this growth, came a significant increase in the number of outlets that sell the brand, and as such, Midea recognized the need to create strong visual guide that would help ensure a consistent retail experience for consumers, regardless of where they were based.
Challenge
Bamboo Design was asked to develop a visual identity system for Midea's retail outlets and offices. The guide would be used to help establish a consistent brand image overseas, however it also needed to be sufficiently flexible to meet the unique needs of each individual market.
Solution
We used a simple, clear, practical style to communicate Midea's corporate visual identity standards, ensuring that users in a wide range of countries could easily understand how to implement the guidelines with minimal instruction.
Midea Air Conditioner Shop Visual Identity 2008
Client: Midea
Bamboo was tasked with developing a visual identity system and brand guideline manual for Midea stockists and offices all over the world. The system needed to ensure brand consistency while accommodating the unique requirements of each market.
