Overview
Nippon wanted to celebrate its anniversary with a specially designed album "A Perfect Day Starts With Nippon", to showcase Nippon’s contributions to society, to deliver its brand message and to reveal how each and every Nippon staff works hard to help fulfill the corporate mission.

Challenge
The album should be a treasure worthy of being collected. Daily working shots should be important parts besides tremendous and grand scenes to deliver a comprehensive company image, people oriented, social responsibility and top performance. Special perspectives should be used in taking the pictures to give the album an artistic touch.

Solution
We chose to capture an average day of life in Nippon, the workers, distributors, logistics staff and management through their work and life details. Such how they got up to work, how they had their lunch, how they work in their job , how they enjoyed their life with families after work in Nippon…… it was more heart touching, real and persuasive how Nippon contributed to helping people live better life. We also used grand buildings applied with Nippon paints to form great visual impact through the quality and strong colors. Pictures showing the local cultures of the cities where Nippon factories were located were also taken in the album, to make the album more interesting.