Overview
Mrs. Fields is the key brand that RVC Enterprises Ltd. markets in Hong Kong. RVC would launch gift packs according to the seasons and holidays. Among them, Christmas is the most important holiday for RVC.

Challenge
Mrs. Fields is an expert of holiday gift business in the US. In Western countries, holidays likes Christmas, Easter and Thanksgiving are important moments for people to express their warm greetings to their friends and loved ones. Hong Kong people, being impacted deeply by Western traditions, would like to send out gifts under such holiday atmosphere. Bamboo was assigned to design a premium gift catalogue for Mrs. Fields in such a way that people by turning through the pages, can be attracted by the holiday mood and be motivated to place orders.

Solution
Bamboo believed that well-shot product pictures could bring out the holiday mood. So, before actual shooting, we did a lot of research on creating charming holiday atmosphere and picture composition. We took references from Mrs. Fields America’s past gift catalogues and its current web site in order to catch the correct tone and mood. Attractive big pictures filled up the pages to give strong visual impacts.