Overview
The Product catalogue is one of the most important tools that Midea uses to demonstrate their corporate image and technologies to oversea manufacturers, retail companies, distributors and buyers. With the rapid growth of international business, Midea wants to present to customers her new and updated products for the year of 2008.

Challenge

1. This catalogue will be used for product exhibitions and also as introduction materials for guests. The catalogue should be able to demonstrate the strong production and R&D capability of Midea Air Conditioning.
2. The catalogue should look international with distinct Midea characteristics.
3. Clear index for people to find information easily.
4. Deliver the brand concept of up-to-date technology, environmental friendliness and comfortable lifestyle.

Solution
Adhering to the theme of "Enjoy a cool life with Midea's environmental friendly technologies of air conditioning", Bamboo used an artful pattern to bring people and environment together. The catalogue looks trendy and full of life.