Overview
Bright’s mission is to provide the Chinese consumers safe, fresh, nutritious and delicious dairy products. In 2007, Bright successfully launched a new brand called "Jianneng" with a distinctive feature — containing 20 billion AB 100 cultures, which doubles international yoghurt standards. The yoghurt is creamy and delicious, helps to improve immunity.

Challenge
Our client wanted to have a packaging to demonstrate that Jianneng is a much healthier product with the double volume of AB 100 cultures. A special icon for each flavor was required to differentiate from other products.

Solution
A background of blue sky, shining sun and green grassland was used to bring the touch of nature, health and pureness. "2xAB100" was highlighted dramatically so that it could easily draw the consumers’ attention.