Overview
RVC Enterprises Ltd. is the sole agent in Asia for the famous American cookie brand Mrs. Fields. To leverage the great success of Mrs. Fields in Hong Kong, RVC decided to launch another famous American toffee brand Cherry Creek’s, which, like Mrs. Fields is hand made.

Challenge
Bamboo was required to design two gift packs for the new brand in Hong Kong. The pack should help the Hong Kong consumers know that Cherry Creek was a famous American premium toffee brand, with all natural and quality materials. The pack should also make people feel privileged to receive such a gift.

Solution
Matching of colors was considered as the focus for the gift pack. Gold and stylized print was applied to give the pack a premium look. The half dozen packs looked fine and elegant with light yellow as the main color tone, matched with golden pattern and a silky bow. The dozen packs extended the premium appearance with the dark brown color and also golden pattern.