Overview
Bright’s premium yoghurt "Changyou" is well accepted by the consumers. It has unique function of regulating stomach and intestine with its special B+100 cultures. New line extensions are kept launched to bring the consumers more nutrition and taste experience. And the new Oat Yoghurt is among them.

Challenge
Bamboo was required to design the packaging for Oat Yoghurt. The packaging should deliver the message of nutrition, health and taste to the consumers. It also needed to be eye-catching on the shelves.

Solution
Special treatment to display the fullness of oat grains was used to give the pack a feeling of nutrition and taste. Special arrangement of the plant together with the strong attractive oat color achieves the ultimate in effectiveness.