Overview
It costs Bright 3 years to successfully develop the premium yoghurt brand "Changyou". It is targeted people with a modern lifestyle aged 18 to 45. The yoghurt contains unique B+100 cultures and thus has a strong function of regulating stomach and intestine.

The brand was launched in 2007 and gained huge success, with a wide variety of line extensions to meet different consumers’ needs.

In September 2007, a line of 230 was launched, providing consumers a new and refreshing experience of big fruit pieces in delicious yoghurt.

Challenge
Bamboo’s task was to develop packaging for 2 SKUs of this new line, strawberry and golden kiwi fruit. Client’s requirement was the packaging should be able to make consumers feel the freshness and deliciousness of the big fruit pieces. And the product should look more premium than competitors'.

Solution
Bamboo chose a fresh and whole big fruit over the thick and creamy yoghurt so that the consumers could catch the fresh and appetizing feel. Special treatment was made to make the fruit look real and fresh.