Overview
Mrs. Fields' Cookies is the key brand of RVC Enterprises Ltd. RVC always has gift boxes designed to cater for holidays' need. Christmas Day is the best season for sales.
Challenge
In USA, Mrs. Fields' gift boxes are popular in the market. People would like to send gifts to their families and friends during important holidays, like Thanksgiving Day and Christmas Day. Influenced by western culture, many people in Hong Kong would do the same. Our role was to design a gift products catalogue, through which the consumers could feel the holiday atmosphere and get moved to place orders.
Solution
Creating a strong holiday mood is the key to success of the gift products catalogue., We incorporated the western style with some Chinese characteristics. The catalogue is more like a pictorial book, guides readers through new gift products, very clear and functional.
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