Overview
With rapid market expansion and bigger brand exposure overseas, Midea set higher standards for its product catalogues. A sophiscated ,inspiring and attendtion to details style of design manifests Midea's innovations and aggressiveness, and its expertise as well. Establishing a strong and clear corporate image is the major purpose of this product catalogue.
Challenge
Bamboo's assignment was to design an overseas product catalogue for 2010, which must be in consistent with Midea's corporate visual identity , displays perfect combinations between superior products and users in a simple and sophisticated style. The planning of the contents in a logical and systematic way is also a challenge to Bamboo.
Solution
Within Midea's corporate visual identity guidelines, a simplicity style was adapted to the catalogue, it was also practical and easy to follow through all the product information for the employees and distributors.
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