Overview
Bright Dairy developed this advanced functional yoghurt after three years' effort. It officially named as "Changyou", aiming at 18-45 year-old modern urban population. Changyou series, rich in B+100 probiotics originated by Bright Dairy, are prominent in gastrointestinal function conditioning.

• Changyou series have achieved a great success in sales since its launch in 2007. They provide wide varieties such as 125g series, 190g series and 280g Acti-fresh series to satisfy consumers' needs.
• In 2010 (Year of Tiger), tiger became a main element in New Year's promotion to 190g series and 280g Acti-fresh series.

Challenge
Bamboo was briefed to design the new year packaging for 190g series and 280g Acti-fresh series, to celebrate the year of Tiger.

Solution
Bamboo made use of a lovely cartoon tiger and traditional elements of Chinese New Year such as firecrackers and lanterns to generate the main theme, while in the mean time the original brand equity was maintained.